FOR EMPLOYERS
2025 Leading the Way Campaign Video
Learn how United Way of Rutland County supports local organizations that serve our neighbors most in need. The 2025 Leading the Way Campaign is rooted in the efforts of community members like you. We need your support to UWRC’s mission to support our local services and local nonprofits!
The Importance of Workplace Campaigns
United Way of Rutland County is incredibly thankful to the many organizations that already contribute to our annual campaign. With your support, you are making Rutland County residents safer, healthier, and more independent. If you are not already running a workplace campaign, we welcome you with open arms and encourage you to connect with us to explore your giving potential!
- This is your opportunity to harness the collective power of people in your workplace to make a difference in your community.
- Your workplace campaign is a way to experience the excitement of being part of the change; to belong to something bigger than any one individual.
- You can create a community where everyone can thrive. That is no small vision, and we need each person’s help to create a place where communities are healthy, families are stable, and kids are ready to achieve their greatest potential!
- Increase the connectivity at your workplace and engage your team to champion together and engage in the collective effort to Lead the Way.
- United Way’s 2025 Leading the Way Campaign is rooted in uplifting local organizations, programs, and projects that in turn serve our residents in Rutland County most in need of vital care. Funds raised during our 2025 Campaign will directly support a variety of efforts tackling local challenges surrounding health, education, and financial stability.
Giving is contagious! United Way of Rutland County can help guide your giving so your impact reaches its full potential.
- Holding workplace campaigns allows your employees and your business as a whole invest in the community you are immersed in.
- Contributing to the United Way of Rutland County will allow your dollar to go as far as it can. Instead of deciding to give to every individual organization you would like to support, giving to UWRC allows us to take the pressure off of you by placing your gift where it is needed in Rutland County
- All contributions from Rutland County stay in Rutland County. United Way of Rutland County recognizes the importance of investing in our local community, we want to echo this mission through workplace campaigns.
- Boost employee morale and create a greater sense of community within your workplace. Giving is contagious, especially when you can see the impact. Giving through your workplace is an impactful way to positively influence your neighbors, uplift the Rutland area as a whole, and be a part of making your home a better version of itself.
- What if my business isn’t large enough to set up employee payroll deductions?
- No problem! A workplace campaign can look like many things! Employee payroll deductions are only one option among the possibilities to get your business involved with United Way of Rutland County. Check out the “What could a workplace campaign look like?” section below and our trifold (also below) to learn more about the options your business has to choose from when considering a workplace campaign.
- If I make a pledge to donate a certain amount of money, what happens if I choose not to or are unable to contribute later on?
- No problem! Pledges are simply a way for United Way of Rutland County to predict our overall revenue stream for the giving season. Pledges that businesses (and individuals) make are not legally bound and UWRC will not penalize businesses if they do not meet their pledges. A pledge is more like an estimate or goal for us to understand what your business is working towards in terms of your total contribution amount.
- How do I create and submit a pledge?
- If you are unsure of your projected giving for the year, contact us! We can help you create a realistic and attainable pledge amount to get your campaign started.
- To submit a pledge, please fill out the 2025 Campaign Summary PDF below, located in our 2025 Campaign Toolbox and email to [email protected]
- How do I get started?
- Great question! Please contact Tina Van Guilder, Executive Director, by calling our office 802.773.7477 or emailing [email protected] with any questions, concerns, and to set up a time to speak about how you want to move forward.
Your Workplace Campaign
Workplace campaigns with United Way of Rutland County is what you want to make it. Our customizable, flexible, and creative options are rooted in meeting businesses and individuals where there at.
- Employee Payroll Deductions +/- Corporate Match
- Traditional model workplace giving
- Establish a payroll deduction process to streamline your donations to UWRC through your employer.
- Encourage your employer to match employee contributions to maximize the impact of your donations.
- Corporate Annual Gift
- Event Sponsorships
- Workplace Fundraising Events
- Hold events in your workplace like yard sales, silent auctions, raffles and coat drives that benefit UWRC’s annual campaign
- Work alongside UWRC to host events that benefit UWRC and the Rutland community.
- In-Kind donations
- An alternative to traditional giving, support the United Way by providing necessary materials for UWRC events, programs, and initiatives.
- Designated Giving
- Is there a specific community organization, program or cause you have in mind your business and employees would like to support? UWRC can connect you with local organizations and facilitate your giving.
- Targeted Impact Sponsorship
- Streamline your donations to support UWRC’s Targeted Impact Programs: Happy Feet and Welcome to Winter.
- Customized Giving
- Do you have an idea of how you want to get involved with UWRC? We love that! Tell us how we can bring your idea to life.
Interested in establishing a traditional workplace campaign (employee deductions and corporate contributions)? This is fantastic news! Below are the next steps to make your campaign official!
1.REVIEW YOUR ORGANIZATION’S PAST CAMPAIGNS
- We can provide your organization with a giving history for the past 2-5 years.
- Set up a meeting to talk about past campaigns, to consider how this year’s campaign can be positively influenced by the work you do, and to set a goal.
- Email [email protected] or call 802.773.7477 for assistance or information.
2.ENCOURAGE SUPPORT FROM MANAGEMENT OR YOUR CEO
- Talk with your company’s leadership about approving a campaign committee, budget and allowing time for meetings and activities.
- Ask your management team and CEO to publicly support the campaign, endorse and participate in events. Management participation helps to set a positive tone for the campaign and thank-you emails are appreciated by employees.
- Discuss implementing a program that matches a percentage of employee gifts.
- Leverage corporate social responsibility – your organization is helping to create strong communities throughout your region!
3.BUILD YOUR CAMPAIGN COMMITTEE TEAM
- Recruit a team from all departments in your organization. The best candidates are people who are organized, enthusiastic, creative and interested in improving our community.
- Get management approval for meetings, events and gatherings to support your campaign.
4.PLAN AND PREPARE
- Meet with your committee to plan fun activities and events, create incentives, and choose strategies that are best for your organization’s culture.
- Set your campaign goal or goals. Whether you aim to boost fundraising or drive increased participation, your goals matter. Reach out to your United Way contacts for valuable insights on past campaign targets and creative ideas. Work with us to ensure you have pledge forms and other materials you need for your campaign.
5.PROMOTE AND KICKOFF YOUR CAMPAIGN
- Invite all staff to a kickoff event to highlight campaign goals, campaign activities, management support, and how to give.
- Ask UWRC staff or a community speaker to speak to your staff – by sharing personal stories about how our work has touched the community.
- Communicate and Celebrate – use your company’s newsletter, intranet, internal emails, or website to share stories, sample emails, and promote campaign activities and accomplishments.
6.MAKE THE ASK
- Contributing is a personal matter and should be confidential. Make your pledge to the United Way before you encourage your team to give. It’s easier to ask if you’ve already given.
- For suggestions about how to ask without pressure, ask your United Way contact or email us at info@uwrutlandcounty.org.
6.MAKE THE ASK (continued)
- Take time to help employees understand how giving to UWRC impacts their community.
- Ensure your staff knows where to find pledge forms, access e-pledge forms, and where and when to return them after they’ve been filled out.
- Ask everyone to contribute a gift through group events, meetings, or personal conversations.
- The #1 reason people state for not giving is that they were never asked.
7.MONITOR YOUR PROGRESS
- Keep a running total as pledges are collected.
- Check in mid-campaign to track your progress against your goal and follow up with those who did not return pledge forms.
8.SHOW YOUR GRATITUDE
- Report final totals to your employees and thank everyone! Use campaign posters included in your packet on bulletin boards, or lunchrooms, say thank you in your newsletter, and send personal letters or emails from you or the CEO.
- Hold a Thank You event.
- Meet with your committee to evaluate the campaign, say thank you, and wrap up!
- Congratulate yourself on a job well done!
Not interested in a traditional workplace campaign? No problem! Here are some next steps when exploring some of our other workplace giving options. It is most important to get in contact with us. We would love to hear from you and help visualize, plan, and execute your ideas focused on community betterment.
Brainstorm and/or choose what kind(s) of workplace campaign(s) you would like to initiate at your establishment.
Not sure yet? That’s okay! You don’t need to have it all figured out just yet.
- Get in touch with us.
- We would love to chat directly with you about you ideas, visions, and how we can make the workplace campaign process easiest for you.
- Email Tina, Executive Director at [email protected]
- or CALL 802.773.7477
- Establish a Key Person for your workplace.
- A key person is an individual or small group of staff within your organization that act as campaign managers for your workplace during the United Way of Rutland County’s giving season. Key People are representatives and go-to communicators for their workplace, and aid in advocating for workplace participation in the United Way of Rutland County’s annual campaign.
- Getting things started
- Receive, review, and distribute campaign materials to your staff, organizational board, and anyone else who are interested in contributing to your campaign!
- United Way of Rutland County encourages all work places to schedule a time, typically over a lunchbreak, that we can present and speak directly to your team to inform them about United Way’s efforts and express our gratitude while you begin your United Way campaign journey.
2025 Leading the Way
Workplace Campaign Toolbox
Campaign Toolbox
2025 Leading the Way Campaign Materials
2025-Campaign-Virtual-Presentation
2025 Leading the Way Campaign Video (see above)
2025 UWRC Trifold Brochure for downloading
2025 Workplace Campaign Summary for downloading
2025 Campaign Report Spreadsheet for downloading